The Web Collective

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Converting visitors into customers




Escape the redesign treadmill

Here's a secret: redesigning your website can be a terrible mistake. (Not what you expected to hear from a web developer, right?) It's expensive and it's risky. There's a better way: constant iteration and improvement. Optimize Monthly gets you a web expert to test and improve one thing on your site each and every month, and comes with a 100% money-back guarantee.

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& development

We can give advice on developing your site, help liaise with third-party agencies or developers, or alternatively take on the entire development of new projects. Our team of freelance developers, designers, producers and user experience experts can deliver rapid, low-cost prototypes through to complete finished websites and applications.

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The Web Collective provide on-site training on producing for the web, from web strategy to conversion optimisation, audience building to copywriting and editorial planning to designing and laying out web pages. We work one-to-one or in groups; larger groups can be accommodated in a seminar arrangement.

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Charities face most of the same challenges other organizations do when producing for the web, and a few more of their own besides. The Web Collective has experience working with innovative nonprofits, building online audiences, winning campaigns and driving new donation revenue. How can we help your organization?
Read a case study: Survival International →

Our services →


Survival International

Mobile-friendly website including a sophisticated online donations platform, login system, petitions, letter-writing, email actions, interactive mapping, film and more. Learn how we grew Survival's online supporter base from 10,000 to 250,000 people and built a site which handled millions of visits in a single day.
To the case study →


An open source cross-platform desktop app to allow charities to submit online Gift Aid claims to the government, without the hassle.
To the site →

Asset Manager

A web-based digital asset management system to import, search and classify images.


Breakthrough web-based database software for workgroups and small businesses.
To the site →

The Emporium Emporium in progress

A store of stores: the finest ecommerce themes.

Your project goes here

Hire us now: email or call +44 (0)7779 297302

Who are we?

Toby Marsden

Leader of the Web Collective

‘I lead the team of consultants and freelancers who together make up the Web Collective. Their talents range across user experience, design, strategy, software development, storytelling, copywriting and film production. I'm a web producer and former Head of Digital for Survival International, the international organization working for tribal peoples' rights. It's a position which took me to some of Earth's most remote places and presented some of the most exciting web challenges I've faced.’

e-mail Toby

Be in touch


T +44 (0)207 1939475

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